Processes are the driving force behind what we do. Usually, process management is geared solely toward corporate businesses. However, it's easy to forget that every industry can benefit from understanding how its processes run. The healthcare industry is no exception.

Doctors, nurses, specialists, and all personnel involved in keeping people well can benefit from understanding and optimizing their processes. After all, a process is simply the method of achieving a goal with a series of interrelated tasks.

Nurses and doctors have a hard time "thinking in processes"

It's true that while processes should be simple and uncomplicated, the fact is that this way of thinking doesn't come naturally to most. Nurses and doctors have a lot to think about, the care of their patients being their top priority.

Especially when situations turn from run-of-the-mill to a crisis situations, it is hard for medical personnel to follow a pre-defined process if it's kept in a manila folder in a filing cabinet.

4 ways business process management (BPM) is helping healthcare management processes

Although process management can seem like it's only for the board of directors, having a defined process

in the healthcare industry is super valuable.

Having defined processes for medical staff creates more resiliency in crisis situations and better daily functioning. Staff members know who is responsible for each task, eliminating confusion and miscommunication, while also being able to keep track of processes leading to better transparency and less risk.

 is revolutionizing the way medical staff approaches their daily work.

Here are 4 more benefits of implementing business process management in healthcare.

1. Business process management helps medical institutes remain compliant

Remaining compliant in the healthcare industry is absolutely imperative to protect both doctors and patients. Certifications such as ISO 9001 or “EasyLiving” need documented process maps in order to ensure compliance.

While every medical professional will attest to the importance of these certifications, it’s often one step harder to prove the compliance necessary to obtain these certifications.

 are essential to remaining compliant, yet many medical professionals struggle to create one complete map that covers everything.

With process modeling and automation tools like FireStart, medical teams can start to understand their process ecosystem better by 

mapping the whole process out digitally and assigning roles.

 This not only makes patient care more accurate to the patient's needs but also ensures proper compliance and ensures detailed record keeping.

BPM goes beyond small-scale automations and instead, covers the breadth of a process from end to end. Additionally, BPM can integrate with smaller-scale automations to better organize 

2. Reduce risk on the floor in daily operations

The risk of failure in hospitals is high. Everything must run as it is supposed to in order to save lives and avoid legal consequences. Therefore, having a risk management process in the healthcare industry is of the utmost importance.

Hospitals fall in the direct line of fire for one wrong treatment given or one incorrect piece of information given to a patient. It’s a scary reality without digitization.

3. Improve insurance handling for patients and institutes

The handling of insurance both by patients and by medical institutes can be a frustrating process. Waiting on payments from insurance providers and keeping track of insurance claims usually involves a lot of paperwork and many hours of calls.

 in healthcare changes the dynamic between claims and insurance providers. A hospital is a place where many worlds collide. Different professions all come together to take care of and serve the patient. Therefore, a digital system that integrates all these systems and makes daily life run more smoothly can drastically impact the lives of both patients and doctors.

BPM goes beyond borders. It makes it possible to keep everyone from business administration professionals to doctors on the same page.

When it comes to insurance claims, BPM makes it possible to submit all claims digitally, 

, and process payments faster. No long email chains or middle-man conversations are needed, yet every box is ticked and accuracy can be assured.

4. Go beyond typical healthcare boundaries

Improving the daily running of a hospital is one thing, but what about all those healthcare services that are beyond the confines of a single institution? Patients often go to multiple healthcare providers, often private, rather than a single institution.

BPM isn’t confined to working within one ecosystem, but can actually span multiple businesses. For many platforms, managing processes in this way can be incredibly complex but with FireStart, you’re able to integrate processes truly end-to-end even with external companies.

Workflow management in healthcare can go beyond different divisions by facilitating different types of treatment.

See how BPM can benefit your business

The FireStart team went to Process Day and discovered the impact of BPM in healthcare.

Processes are the driving force behind what we do. Doctors, nurses, specialists, and all personnel involved in keeping people well can benefit from understanding and optimizing their processes. Healthcare process automation can bring much-needed clarity and certainty into a fast-paced industry.

In May, FireStart attended Process Day – a dedicated process management event for the healthcare sector. In talks, seminars, and interesting discussions with attendees, we learned and shared insights and best practices into current process management trends.

Deliver Better Patient Care in the Healthcare Industry with These 4 Process Management Tips

Company culture is a real buzzword these days. The rise of remote work popularity has meant that companies are now searching for ways to retain their company culture and values while employing people from different locations and nationalities. 

Keeping employees engaged whether they're onsite or remote is no easy feat. In fact, companies are now scrambling to find new ways of supporting employees without being overbearing. 

 provides a step in the right direction, showing companies how they can take practical steps to improve their company culture with the advent of remote work.

Automation can improve company culture in a few simple ways:

By breaking the barriers between business and IT, technology can be better used to support business initiatives to create a better work environment. 

Company culture is more than just a buzzword. At its core, company culture describes a way for businesses to create better relationships with their employees and improve worker retention.

So, how is company culture defined? A standard 

Unfortunately, many employers focus their energy solely on fun incentives to spearhead their company culture initiatives. Post-work yoga, beer taps, and foosball tables have become synonymous with company culture, yet building culture goes beyond simple perks.

Company culture is actually about fostering 

a connection between the employer and the employees

. Good company culture focuses on sharing values like mutual respect, supporting employees with purposeful goals, and setting company policies that ensure benefits for both the employer and the employees. 

When teams are distant from one another, building company culture becomes more of a challenge. Employees miss out on water-cooler breaks to talk to their colleagues and in-person meetings and are replaced by Zoom calls. 

Now with the rise of the hybrid workplace, HR leaders have to work twice as hard to keep their distributed workforce motivated and engaged.

The distance created between employees as a result of the pandemic has some workers feeling blue. A 

 of 700 remote workers found that employees missed social connections the most during the pandemic. Company culture becomes important in this equation by helping teams to find their groove again and foster meaningful connections.

Instead of relying on outdated techniques to boost employee engagement, companies can begin to create real change by using new technologies like workflow automation to build company culture, no matter where their employees are located.

Simple automation to supercharge workplace culture

If you’re looking for creative ways to enhance company culture, look no further than workflow automation. With a few simple actions and triggers, you can support your current initiatives 

Why not try out our range of FireStart HR forms designed to support your in-house company culture initiatives?

1. Gather employee feedback automatically

Looking for an easier way to proactively collect employee feedback? Regular communication is a key component of company culture, so give your workforce a quick way to share their opinions and start creating real change across the organization.

Use FireStart to create an employee feedback 

 so you can gather real-time data about how each employee is tracking in their role. 

, managers can then arrange further meetings or escalate negative feedback to be resolved. Knowing exactly how each employee feels about their job and work environment can help businesses nurture a positive company culture.

Accepting, listening to, and implementing employee feedback encourages a growth mindset in the organization, leading to sustainable, positive change and a more pleasant work experience.

2. Automatically remind employees to clean the kitchen

A happy workplace culture is one where everyone contributes. Kitchen cleaning is often left unchecked on many employee to-do lists, so it can be useful to have a simple and effective process for allocating kitchen cleaning to make the workplace calmer and resentment-free.

With FireStart, you can create a kitchen cleaning workflow automation in a few minutes to make sure that everyone pulls their weight. 

Allocate automated kitchen cleaning tasks

, and keep track of who has cleaned up and who has left their dirty dishes in the sink again!

3. Order office items in an automated workflow

Ever noticed that office supplies seem to sprout legs and go walkabouts? Keep your stationary cupboard fully stocked with everything all your employees need to work more effectively. Remember that a diverse workforce means diverse needs, so ensure you have office equipment for all types of employees.

Accommodating ergonomic employee requests with a simple FireStart 

 helps contribute to a culture that puts employees first. With FireStart, it's easy for any employee to instantly request the equipment they need, while also allowing managers to approve or reject requests according to company policies.

 stay on top of request invoices and paper trails, while individual employees feel heard in their efforts to make the workplace better.

4. Request support for remote work digitally

Improving your remote work culture is imperative for businesses to remain competitive in the current job market. Remote working is quickly becoming the new normal, and so companies need to build digital support structures so employees feel heard and appreciated wherever they work from.

 and automated workflow that allows employees to give feedback on their remote work experience. Employees can quickly request essential items like 

headphones to drown out the noisy kids in the background, and managers can have a clear picture of how each remote employee is tracking with their goals.

Fostering open dialogue between managers and employees creates a feedback culture, where employees are not left in the dark, even when they're working far from the office.

Developing company culture is much more about creating a diverse, inclusive, and welcoming environment where employees are valued and their opinions are nurtured. Less attention should be paid to shiny things that look good on the careers page and more to cultivating strong workplace relationships.

Automation is becoming instrumental in resolving typical workplace pitfalls so that companies can work towards better company culture onsite and remotely.

Discover practical ways to introduce automation to your company.

 Start automating your HR processes 

Better Company Culture with Automation

Automation is making it possible for every company to nurture a supportive work environment.

Create a better company culture with automation in 4 simple steps. See how businesses can go beyond office perks to build a healthy and welcoming workplace with FireStart.

Go beyond beer on tap and free gym membership to foster a positive work culture that's built on empowering employees with easy-to-implement automations and shareable forms.

Create a Better Company Culture with Automation

The world of process management and automation can be difficult to navigate. Companies are under increasing pressure to be more efficient and deliver results.

, 57% of respondents said that effective decision-making was most important to them, yet the processes used often don't support the team to make effective and accurate decisions.

BPM and BPA are two different technologies that can help companies better structure and 

. While they may seem similar, both technologies accomplish vastly different goals.

(BPM) is an organizational discipline that allows a company to get a bird’s eye view of all the processes in their company and update them accordingly. BPM tools aim to give the company clarity around who is doing what, and when, so the company as a whole can work together with more alignment.

There are many different ways companies attempt to get this comprehensive

. Some popular methods of mapping out processes include methods like kanban boards, post-it notes, spreadsheets, or even brainstorming processes onto paper. While these methods can help conceptualize the ideal process with stakeholders, it's also static and prone to errors.

 is very effective in helping managers and employees have clarity around each and every one of their processes. Companies that know what their processes are and manage them accordingly are more likely to build a business model that is both practical and scalable.

BPA or business process automation, on the other hand, involves automating steps in the process to take the burden off managers. Instead of outlining a static process on paper and performing the management tasks manually (like sending emails, chat messages, and creating documents and pages), 

can take the brunt of these tedious and repetitive tasks.

Process automation software has traditionally involved coding expertise from the IT department, which remained out of reach for many. In recent times, process automation solutions have actually become more attainable for more than just enterprise businesses. Technological advances and the pandemic have caused automation to become more mainstream, starting a digital revolution for many businesses.

 creates more efficiency and productivity within the organization. Managers can focus more on daily tasks that require critical thinking, rather than copying and pasting data from one spreadsheet to another or writing yet another email. Instead of static processes that live on paper, automation makes process management more dynamic and adaptable.

BPM vs BPA: which one is best for your business?

While many companies have implemented some kind of BPM system, many are yet to implement automation. 

can feel especially daunting for many businesses, but it is an important step toward creating a work environment that functions more cohesively.

Business process management tools can help your company know its processes better, but automation takes you to the next level. Automation is the difference between having a process and ensuring that process is followed.

provide you with both BPM and BPA that are easy to set up. Instead of setting up each automation manually, which can take hours, FireStart has automations built-in. What's more, the drag and drop interface means you don't have to code anything to get started.

Automation is key to improving both company and employee productivity.

Start automating your key processes

Processes have come a long way from post-it notes on a whiteboard.

BPM and BPA are two very different technologies. In the age of process automation software, companies are automating their processes before even mapping them out. Using BPM and BPA together ensures that everyone is always on the same page and the business is running smoother than ever.

With all the new tools and technologies available, it's difficult to make the right decision for your business. BPM and BPA solutions can help you to better understand the processes that drive your business. Knowing the difference between them and how to best use them is your recipe for business success.

BPM vs BPA: Which Is Best For Your Business?

The digital transformation journey can be a winding road. It’s often difficult to navigate the various options available on the market today. It’s tempting to look for the easiest, quickest solution without considering your broader workflow ecosystem, but 

 can lead to more confusion down the road.

Intelligent Business Process Management Suites (iBPMS) are an innovation on the more archaic 

has been gaining popularity among organizations as the latest and greatest in user interface automation technology. The differences of both platforms mean that together, iBPMS and RPA can provide a cohesive solution to produce ground-breaking results.

iBPMS (Intelligent Business Process Management Suites) is an integrated set of technologies that helps connect the dots between people and the processes they do every day. 

It is in essence a hub for streamlining and reengineering business processes

 which is the traditional model of process management. iBPMS adds an element of flexibility, with the option for intelligent integration of various apps, forms rendering, business rule management and automatic analysis of data, and optimized workflows. Instead of simply addressing business processes, iBPMS includes innovative, intelligent technology like RPA automation to build successful end-to-end processes and solutions.

iBPMS can improve business processes by designing and implementing process architectures, automating tasks, and monitoring the progress. 

iBPMS helps you to model and map your initial processes

, store everything within a central repository, integrate your processes with other line-of-business applications like Microsoft Dynamics, SAP, and Salesforce, and improve processes based on real-time data. It’s also easy for “citizen developers” to use, making it more accessible. For organizations, this leads to improved clarity, more transparency between departments, better customer satisfaction, and ultimately, saved time and cost across the business.

 is an application-agnostic tool that automates repetitive user tasks within your processes with screen automation technology. The robots themselves 

 on already existing application user interfaces, reducing hours of repetitive work to minutes and seconds.

RPA software can be used for tedious tasks like sending emails, extracting data from multiple documents, and collating data. Since software robots are in high demand, there are now low code and no code options available. Now, you 

RPA robots help organizations to decrease time spent on certain tasks in order to free up more resources for employees. Within an iBPMS ecosystem, each bot is more organized and structured within the workflows. With increased governance, employees can easily see where they can outsource their time-consuming tasks to a robot, so they have more time to do tasks that matter to them. 

 leading to more productivity and efficiency.

Organizations today can benefit from implementing both iBPMS and RPA to 

 that is always easily understandable and works efficiently. iBPMS will help your team to run smoothly and effectively by providing transparency through each stage of the process. While integrated RPA automation will take the burden off your team by creating more room for innovation and pragmatic decision making.

iBPMS and RPA together creates a complete end-to-end solution

 for any enterprise. iBPMS helps the user gain more clarity with increased governance, helps create more harmony between the user and various collaborative applications like Microsoft Teams, SharePoint, or Office 365, and creates a better more organized workflow when using software robots. The result is that everything works as it should, like a well-oiled machine.

FireStart fosters great processes within an organization by 

empowering collaboration between humans and technology.

 While many businesses are continuing to implement RPA, many businesses are looking for more future-proof options (which is one reason why 

the RPA market continues to flatten into 2023

combined with UiPath RPA robots, users are empowered by digitally delegating their workload.

View a comprehensive overview with process governance, and manage 

 within the process manager. Instead of focusing on single parts of the organizational structure, FireStart is a solution that encompasses your whole process ecosystem.

Start standardizing your internal workflows to be automation-ready.

Get the most from process automation

Knowing the difference between iBPMS, BPM, and RPA is essential for true digital transformation.

Understanding the difference between iBPMS, BPM and RPA can make a huge difference to your business. Using both together can create a holistic, digital process solution – if you know the difference between them.

iBPMS, BPM, RPA – What’s the difference? Seeing the bigger picture in your process ecosystem can change the game, and ensure your processes are always running without a hitch.

What’s the Difference Between iBPMS and RPA?

Ever since the “lean” supplier craze of the 90s, the manufacturing industry has been looking for new and innovative ways to streamline its processes as much as possible. Covid has had an effect on the manufacturing industry, it’s plain to see, and while may feel like a confusing mess, automation has come to light as the new way forward for many companies.

 stated that “digitizing supply-chain management improves the speed, accuracy, and flexibility of supply-risk management,” heralding it as a major opportunity for companies to “review the structural resilience” of their entire supply chain. Automation is the second industrial revolution of our age, and it has even more benefits than you would think.

the global supply chain is running out of almost everything

 because of the pandemic. Manufacturers are scrambling to place orders in order to meet client demands, making it more and more difficult to have a reliable indicator of stock. Previous over-buying and stockpiling led to the supply chain shortage, but automation can actually help manufacturers get out of this precarious situation.

One crucial part of the manufacturing process is evaluating where to source raw materials from. Previously, manufacturers would rely on one main vendor but now because of the shortage, manufacturers are forced to expand their horizons. Automation can actually help manufacturers coordinate with multiple vendors, with a new multitier system 

advised by industry leaders like McKinsey

, in order to have a reliable second option.

Manufacturers can automate and digitize Bills of Materials (BOMs) and invoices, generating standardized documents in seconds and sending them to vendors in just a few clicks. Then, a BPM suite like FireStart can also create transparency throughout the entire sourcing process, so manufacturers can be alerted only when they need to complete the next action (like approving an invoice). 

 source materials without the headache of long email chains, paper invoices, or lack of transparency in the process itself.

2. Automation helps accelerate process cycles

Supply chain process cycles can be long and complex. Without proper process intelligence, it’s difficult to know if a process is performing well, or if the cycle itself could be quicker and therefore more efficient. In fact, “acceleration” is now an industry watchword. To stay afloat, companies need to be quick

getting things done to a high standard. For this reason, leadership teams in the manufacturing industry have embraced technology and data.

The key to more efficient processes is human-technology integration. 

 of this plan going forward. To accelerate a process cycle, companies can detangle their current processes to clarify the essential steps, see which tasks can be automated, assign clear department roles, and integrate all existing systems like SAP into one overarching framework to maintain a single source of truth.

An intuitive process ecosystem like FireStart does exactly this. FireStart helps take the stress off employees by automating the tasks that humans don’t have time for (like filling forms with data). Then, humans can have the time for faster decision-making and improved company innovation. The end result is a winning recipe that helps manufacturing businesses stay viable in a time of economic uncertainty.

Cutting down on time can mean errors in the traditional sense. Making a process faster in the past created a microcosm of stress on employees, causing a macro “bullwhip” effect further down the supply chain. Automation however utilizes robotic intelligence to ensure that human errors (like copying and pasting the wrong information or accidentally inputting the wrong amount) don’t cause disruptions and potential lost costs.

 means that manufacturing companies can request resources in minutes, generate purchase orders instantly, and integrate all the digital paperwork into one robust system so details don’t get lost. Automated procurement systems make it possible for humans to have more headspace to develop relationships with vendors, see areas for potential innovation, and strategically plan to negate potential disasters.

Future-proofing is on everyone’s lips right now as we prepare to head into 2022. Manufacturing companies want to be more cost-efficient so they can future-proof themselves against the detrimental effects of Covid-19 that continue to haunt the industry.

Automating the entire supply chain means processes are leaner and more precise. There are no more hiccups with the wrong amount of raw materials being ordered, meaning more cash in the reserve. Employees have more time to make crucial decisions rather than filtering through lengthy spreadsheets, saving costs on staff hours. Partnerships with suppliers can be strengthened, leading to more problem solving like developing improved distribution infrastructure. A more nimble, more refined supply chain means at every corner, cost-efficiency can be boosted, helping manufacturing businesses to be more resilient.

We’re sure you’ve heard about the warnings of not automating. 

 was a problem even before the pandemic began. What is becoming common among manufacturing businesses is a “nerve-center” or control tower approach to manage business processes so manufacturers can survive.

The hidden cost of not automating is the small costs that mount up throughout the supply chain, leading to massive potential losses. Automating business manufacturing processes is about building resilience for the future. Industry analysts like 

 are stressing the importance of a future supply chain built on automation in order to future-proof against further disruption.

This kind of future-proofing goes beyond automating invoices to suppliers. It’s more about having clarity over your entire supply chain, knowing where resources are being allocated and how much stock is in the reserve at all times. It’s about instantly generating Billing of Materials (BOMs) so that you can the stock you need in time to make the next shipment. With a robust iBPMS platform like FireStart, you can not only orchestrate all your processes but also create automations to alleviate the workload from existing staff, and better gain better insights with process intelligence.

chose to digitize key business manufacturing processes with FireStart and as a result, have future-proofed themselves years to come. Lenze, a global innovative automation company specializing in solutions for mechanical engineering, is now 75% more resilient. They reduced their product portfolio by 50% leading to 10% more output. So far, they report better synergy between their staff and the technology they use, while also being more efficient in their daily tasks.

Intelligent process automation helped Lenze to be an example of what manufacturing companies can be. Increasing productivity by focusing on the products that matter, all the while outputting more to bring in more revenue and meet customer demands. The world may feel more uncertain than ever, but automation is how we can step forward on solid ground.

Try FireStart free by contacting our friendly sales team.

Want to learn more about workflow optimization?

Avoid the costs of not automating and face the challenges every manufacturer is dealing with.

Manufacturing companies face hardships ahead because of the Covid-19 pandemic. The good news is that digital process automation can help, setting a new standard for the future.

5 Reasons Why Every Company Should Automate Manufacturing Processes

Digital transformation is needed more and more in the post-pandemic world. 

 still face barriers to transformation which hinders innovation. Although, there are strategies to overcome the hurdles all businesses face towards the digital revolution.

The pandemic has challenged businesses across the world with multiple disruptions. 

, COVID-19 has led to a massive uptake of new technologies across industries and companies. Due to pandemic restrictions, 

 meant that businesses needed new tech infrastructure, and technology companies have responded by innovating faster than ever.

This push towards digital-first meant that now many businesses are being forced to digitally transform in order to stay competitive. 

 shows that 69% of boards report accelerating digital business initiatives in response to COVID-19.

For SMBs, this can be a daunting leap, especially when small businesses don’t have the scale and resources of large enterprises. Thankfully, the marketplace is now full of cloud technology 

, meaning you don’t need a developer to get the most out of it.

So what else stands in the way of digital transformation? Companies of all sizes face challenges when digitizing their business, but with determination and the right tools, these challenges can be overcome.

Hierarchies and siloes limit how far your company can digitally transform, according to 

 relies on collaboration, working across departments, and sharing ideas. Shifting company culture to a digital-first culture is best done in small steps.

Start by implementing one tool that can become 

 Especially in the age of COVID-19, digital initiatives that keep everyone on the same page are key to future success.

Defining who owns what in your organization is essential to success post-pandemic. When your business is clear on process ownership, it has a flow-down effect to create transparency inside the organization along with a willingness to share and collaborate. Companies that keep a stranglehold on information and are unwilling to share and collaborate end up with bottlenecks and hurdles to working efficiently.

Involving many people at once can become difficult if the information isn’t stored within a central place. Tools that encourage defining who does what will help foster an environment of collaboration without information overwhelm.

There’s a lot of hype around becoming digital-first, but the reality is digital transformation can take a lot of strategic planning. Having a realistic overview of skills and resources within your team will help you identify where you can already start implementing digital tools, and where you might need to set goals for down the road.

 suggests defining larger goals for the business and then creating strategic plans around those. For example, you might want to start digitizing your processes for your entire business. To make steps towards this, start by digitizing the processes of one department, like Human Resources, and then make plans for the other departments.

Digital transformation is a blend of skilled people, processes and technology to build new business models and services. The collaborative nature of working digitally means that all employees will need to adopt new skills. According to 

, employees need skills focused on innovation, change, and creativity, along with the new technology being used.

Upskilling is the name of the game. Providing your employees with time to acquaint themselves with the new technology, as well as skill sharing between departments, can drastically help a business digitally transform. Part of this change also may include changing some employees' roles to accommodate for their new skillset, leading to a richer work environment.

5. The current practices don't support the talent

If you have the right talent and have provided them with the right skills, then you need to make sure that they have the right environment to work in. Complex hierarchies siloed working, and slow processes don’t work for digital. Instead, focus on how to 

Companies can prime themselves for agile working by taking a look at their processes; the heart of the business itself. Orchestrated processes provide managers and employees with an overview of where your processes are at, and how they can be improved over time. Iterating your workflows and processes can drastically help cut back time and improve overall efficiency.

As humans, we’re not primed to handle change so well. Our world has faced many changes and challenges in the past few years, and so making changes to the business in such a short time frame can cause stress and anxiety for everyone involved.

While SMBs and SMEs face many challenges in the wake of the pandemic, it’s also worth noting that making these changes now can help avoid challenges and pitfalls in the long term. In fact, moving towards digital transformation now can help your business change as the market does, providing more room for innovation.

Processes are part of digital transformation

. While many people head straight to finding a digital solution for their project management, finding a solution for your digital processes should be equally as important.

Processes are really the heart of your business. Processes and workflows show you how long a project takes from start to finish, who is involved in all steps of the project, and most importantly, how the project can be improved in the future.

The pandemic has pushed companies to digitize, yet there are still barriers to be overcome.

See how your business can begin to digitally transform despite the roadblocks that might be in your way.

Digital transformation is needed more and more in the post-pandemic world. This push towards digital-first meant that now many businesses are being forced to digitally transform in order to stay competitive. 

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