Speed and agility are things KTM AG values highly. This is why the group places high importance on digitizing all processes and mapping them in FireStart.

A High Performer in Motorsports and Process Management

KTM AG is a global company owning various premium motorsport brands: From KTM and Husqvarna Motorcycles to GASGAS, KTM AG is not only the technology leader in premium motorcycles but also Europe’s largest motorcycle manufacturer and producer of high-performance components and sports cars.

Speed and agility are things KTM AG values highly, not only when it comes to their internationally renowned products but also internally. This is why the company places high importance on digitizing all processes across the board and mapping them in a management tool. These measures not only increase the quality of internal processes but also reduce lead times. No wonder that the company started digitally mapping its processes as early as 2012. In 2019, using select key users, existing processes were modeled in FireStart’s BPM platform, legacy processes scrapped, and the entire setup revised. Since March 2020, FireStart has been accessible to all users—across all locations and company departments.

From finance and controlling to IT and quality management, each department of the successful company has been integrated into FireStart and now accesses the BPM platform. Via process portal, the digital approval workflow, and FireStart’s connection to various third-party systems such as HCM, SharePoint, and Outlook, many processes now run through the platform from start to finish. For instance, component sampling, shipping, and claims and returns are now all mapped in FireStart. Also the company’s recruiting process has been mapped in our BPM Platform.


Automotive Engineering

Approval Processes and Process Management


At a glance

  • Integration of existing data
  • Less lead time for process and document approvals
  • Paperless process approval
  • Integration of various systems by third-party providers


  • Betriebsgebiet Süd Stallhofnerstrasse 3 A-5230 Mattighofen
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