KTM logo

Automated Processes In the Automotive Industry


Speed and agility are things KTM AG values highly. This is why the group places high importance on digitizing all processes and mapping them in FireStart.

From KTM and Husqvarna Motorcycles to GASGAS, KTM AG is not only the technology leader in premium motorcycles but also Europe’s largest motorcycle manufacturer and producer of high-performance components and sports cars.

4000 +
90 + years
On Market
261 000 +
Sold Motorcycles a Year Worldwide


Speed and agility are things KTM AG values highly, not only in their internationally renowned products but also internally. This is why the company places high importance on digitizing all processes across the board and mapping them in a management tool. These measures not only increase the quality of internal processes but also reduce lead times. No wonder that the company started digitally mapping its processes as early as 2012.


In 2019, using select key users, existing processes were modelled in FireStart’s BPM platform, legacy processes scrapped, and the entire setup revised. Since March 2020, FireStart has been accessible to all users—across all locations and company departments.


From finance and controlling to IT and quality management, each department of the successful company has been integrated into FireStart and now accesses the BPM platform. Via process portal, the digital approval workflow, and FireStart’s connection to various third-party systems such as HCM, SharePoint, and Outlook, many processes now run through the platform from start to finish. For instance, component sampling, shipping, and claims and returns are now all mapped in FireStart. Also, the company’s recruiting process has been mapped in our BPM Platform.

Faster Process Runtime
Higher Process Quality
Paperless Process Approval
Improved Synergies Between Departments

Through our partnership with FireStart, we can offer our customers (data-driven) process management to the full extent – on both solution and service level. FireStart process management and workflow solution has been the missing link in our solution portfolio. We are happy to share this great solution with our customers.

Michael Huemer - Director of BDO Austria GmbH

FireStart fits perfectly into our Hyperautomation ecosystem, and with 33 new project wins in the last quarter, we certainly see a demand for business leaders to drive more process transformation and automation to improve quality and cost efficiency.

Rakesh Sangani - Founder and Chief Executive of Proservartner

FireStart’s vision aligns with our objective to provide world-class low-code business automation solutions for our clients and hence the partnership. In our commitment to offer technology solutions that best suit our customers we discovered FireStart as a tool that offers improved process planning and automation. We are delighted to partner with the FireStart team.

Jorge Soares - CEO of ABP Consultancy

Fire Start is the perfect partner for us to further automate and speed up the operationalization of our analysis results and therefore deliver even more value to our customers. We highly appreciate FireStart’s cooperative mindset.

Maximilian Kissel - CEO of Soley GmbH 

AKOA is 100% focused on process automation to bring processes to digital life with the greatest added value. This is where Firestart's iBPM solution helps us. Processes can be easily and transparently represented and directly integrated into the operational workflows. A great basis for any kind of automation.

Andreas Schmelzer - Managing Director of AKOA Austria

FireStart supports us in realizing the high quality standards of our products and services. The simple option of assessing process change in an overall context allows us to pinpoint company-wide potentials for optimization quickly. We are looking forward to our future digital journey with FireStart!

Tanja Kolm - Deputy Head of Department Organization


Read more Success Stories


The SGS Group is the world’s leading company in the field of examining, testing, verifying, and certifying, operating for over 143 years. Digitalization of business processes is a significant competitive advantage for a service-driven company like SGS.
Manner stands for tradition, quality, and consistency. To continue strengthening these values, the decision was made to build a standardized process and risk management system. The FireStart BPM Suite was chosen as the right software solution.
COPA-DATA is the only independent software manufacturer to combine in-depth experience in automation with the new possibilities of digital transformation – reliable, future-proof and operating worldwide COPADATAs vision is to enable everyone who works with industrial plants or deals with infrastructure to complete their tasks easily. FireStart was happy to help.

Contact us
to perform as one