Process Design for More Efficient Customer Relationships on Lenze’s Use Case


Lenze used FireStart and Soley to reduce the complexity of their product portfolio by 50% and continuously increase sales and EBIT. Now they have optimized product lines, which continue to increase.

Online-Seminar: Process Design for More Efficient Customer Relationships on Lenze’s Use Case.

FireStart joins Lenze and Soley in this online event to reveal how to optimize and simplify your product portfolio. 

Industry leader, Lenze, was able to digitize their strategic product portfolio management with Soley and FireStart, resulting in a 50% increase in sales. Before, poor data quality, unstructured processes, and slow decision-making lead to a complex product portfolio with low EBIT margins. This affected Lenze’s overall performance and agility – inhibiting product innovations. The solution was simple; implement a pragmatic decision-making approach with a process automation framework together with SAP as the core ERP system. 

In this online event, Lenze will share their most valuable insights and key benefits from this approach. Discover how you too can optimize your lifecycle management, improve your strategic and tactical decision making and reduce overall complexity. This strategy forms the basis for the Digital Process Transformation Strategy 2025 for the entire Lenze Group with over 40,000 suppliers. 


  • Welcome
  • Robert Hutter: Founder & CEO, FireStart
  • Wolfgang Steiner: Project Manager, Mechatronics Cluster
  • Gerd Schüler: Senior VP Process and Quality Management, Lenze
  • Q&A



This online event will be exclusively in German.


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Create dynamic workflows, automate tedious tasks, and track performance with automation. FireStart was able to fully digitize Lenze’s strategic product portfolio management with Soley. Lenze, a global manufacturing champion, proves that no process is too complex for automation.