Phasing out a software or hardware is not an unusual practice. Reasons can vary from the product being obsolete to shifts in company strategy and approach. Whatever the reason, the process of phasing out is not a trivial effort – and should not be treated so.
A poorly executed phase out could harm a company in various degrees. This includes incurring high cost for trouble shooting, confused partners and distribution channels, loss of customer loyalty and having a tarnished reputation.
To implement a proper phase out process, all stakeholders should be granted enough time and resources to prepare and anticipate changes. The marketing team would need to update websites and catalogues, the product team would need to ensure a replacement is in place, R&D would need to understand its repercussions and customer support would need to anticipate questions.
All of the above requires coordination to ensure everyone is aligned and ready.
FireStart’s phase out solutions help you oversee and manage the entire ecosystem through the entire process: