Event registration (AI-supported)

Process Goal

The registration of exhibitors, suppliers or customers for events requires correct and consistent data capture - especially if this data is transferred directly into the CRM system. With FireStart, this process is automated, intelligently enriched and quality assured. This prevents incorrect or duplicate entries in the CRM, reduces manual checks and significantly improves the user experience for external participants.

KPIs:

  • Reduction of manual data checks for new registrations by up to 80%

  • 60% faster event registration with consistent data quality

  • Higher conversion rate of up to 35%

  • Implementation within 1 week

  • Elimination of redundant or incorrect CRM entries

Improvement with FireStart

  • Validated, consistent CRM data through automated verification and AI-supported completion of company data

  • Reduction of manual intervention through automated decision paths and clear rules in the event of deviations

  • Improved data quality thanks to intelligent suggestions for incorrect address details

  • Seamless system integration of web form, CRM system and AI service

  • Higher conversion rate thanks to fast and smooth registration without media disruptions

  • Transparent traceability of all verification steps for internal compliance and data maintenance

  1. Registration via web form

    • Exhibitors, suppliers or customers enter their data using a form provided


  2. CRM check for existing contact

    • Check whether the contact already exists in the CRM system

    • If yes: automatic acceptance of registration


  3. AI-supported data check

    If contact does not exist:

    • AI checks whether the specified company exists

    • Validation of address data


  4. Decision logic based on result

    • Company exists & address correct: New contact is automatically created in CRM

    • Company does not exist & address is incorrect: Applicant is automatically prompted to correct the data

    • Company exists, but address is incorrect: AI suggests correct address → Employee decides whether to accept AI data or user input


  5. Completion of registration

    • After successful validation: registration is completed and documented

Automate your processes

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