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Event registration (AI-supported)

Process Goal

The registration of exhibitors, suppliers or customers for events requires correct and consistent data capture - especially if this data is transferred directly into the CRM system. With FireStart, this process is automated, intelligently enriched and quality assured. This prevents incorrect or duplicate entries in the CRM, reduces manual checks and significantly improves the user experience for external participants.

KPIs:

Reduction of manual data checks for new registrations by up to 80%
60% faster event registration with consistent data quality
Higher conversion rate of up to 35%
Implementation within 1 week
Elimination of redundant or incorrect CRM entries

Improvement with FireStart

Validated, consistent CRM data through automated verification and AI-supported completion of company data
Reduction of manual intervention through automated decision paths and clear rules in the event of deviations
Improved data quality thanks to intelligent suggestions for incorrect address details
Seamless system integration of web form, CRM system and AI service
Higher conversion rate thanks to fast and smooth registration without media disruptions
Transparent traceability of all verification steps for internal compliance and data maintenance

Registration via web form
- Exhibitors, suppliers or customers enter their data using a form provided
CRM check for existing contact
- Check whether the contact already exists in the CRM system
- If yes: automatic acceptance of registration
AI-supported data check
If contact does not exist:
- AI checks whether the specified company exists
- Validation of address data
Decision logic based on result
- Company exists & address correct: New contact is automatically created in CRM
- Company does not exist & address is incorrect: Applicant is automatically prompted to correct the data
- Company exists, but address is incorrect: AI suggests correct address → Employee decides whether to accept AI data or user input
Completion of registration
- After successful validation: registration is completed and documented